I design professional websites for businesses that need a stronger online presence, clearer messaging and more enquiries. Use the web design calculator below for an initial budget guide, then request a tailored proposal based on your goals.
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Tel: 07784 293809
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305 Wigan Road
Ashton-in-Makerfield
Wigan
WN4 9ST
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Plan It Properly & Build With Confidence
Whether you need a new business website, a complete redesign or additional functionality, I can create a site that is easy to use, simple to manage and designed to turn more visitors into customers.
Web Design Cost Calculator
Choose the options below to get a practical guide price for a new website, redesign, or website upgrade. The estimate includes the main one-off build cost plus any optional monthly website support.
Charged at £65 per additional page
One-off website features
Optional monthly support
What Affects Web Design Costs?
Web design costs can look straightforward at first, but the final price can change considerably depending on the number of pages, the type of website, the level of design work, the amount of content required and whether specialist functionality is included. A web design cost calculator is useful because it shows how different choices influence the total, but any result should still be treated as a guide rather than a fixed quotation.
There is no single official UK national average because a five-page brochure website and a custom ecommerce platform are completely different projects. As a broad guide for 2026, a professionally built small business website often falls somewhere between £1,500 and £3,500, while a more bespoke business website commonly sits between £3,000 and £6,000. Larger agency projects, advanced ecommerce sites and custom platforms can move beyond £8,000 to £10,000.
At the lower end, a freelancer or small studio may create a simple brochure website from around £500 to £1,500. The higher end normally includes more strategy, bespoke design, copywriting, conversion planning, testing and development. This is why website design prices, website development costs and ecommerce website quotes can vary so much from one provider to another.
Why Website Size Matters
The number of pages is one of the clearest factors in any website cost estimate. A small site with a homepage, service page, about page and contact page requires less planning, writing and testing than a website containing twenty services, several locations, case studies, articles and specialist landing pages.
For example, a basic website of around three to five pages may fall in the region of £1,000 to £1,500 when professionally built. A more developed business website containing eight to twelve pages may cost approximately £1,500 to £3,500. Larger lead-generation websites with fifteen or more detailed pages can move towards £3,000 to £6,000, particularly when new content is required.
The price is not based only on the number of pages. A simple contact page takes less work than a detailed service page with custom graphics, FAQs, comparisons and several calls to action. Even so, additional pages normally increase the cost because each one needs to be designed, populated, checked on mobile devices and reviewed before launch.
This is where a website cost calculator becomes particularly useful. Adding five or ten pages can quickly show how a modest expansion in the website structure changes the estimated project budget.
How Website Type Changes the Price
The type of website has a direct effect on the national average price. A brochure website is usually the most affordable option because its main purpose is to explain the business and encourage enquiries. These websites commonly include services, company information, testimonials and contact details.
As a broad UK guide, a simple brochure website may cost around £1,000 to £1,500. A professional small business or service website is more likely to sit between £1,500 and £3,500, especially when it contains multiple service pages, stronger conversion features and a more tailored design.
Ecommerce websites usually cost more because they need product management, payments, delivery settings, customer emails and additional security. A smaller online shop may begin from around £2,000, while a more developed ecommerce website often falls between £3,000 and £8,000. Large catalogues, advanced product filters, stock integrations and customer account features can push the cost beyond £10,000.
Booking platforms, membership websites and custom portals can also move into higher price bands. These projects may look similar to a standard website from the outside, but the development and testing behind the visible pages can be much more involved.
Why the Design Level Is Important
The design approach is just as important as the website type. A template-led website is normally the most economical choice. The designer starts with an existing framework and adapts the colours, typography, images and layouts to suit the business.
A semi-custom design involves more layout changes and a stronger visual identity. A fully bespoke website is designed around the business from the beginning, which normally requires more research, concepts, revisions and individual page templates.
Template-led websites often sit towards the lower end of the national range. Semi-custom small business websites frequently fall between £1,500 and £3,500. Bespoke agency work can begin around £3,000 to £6,000 and rise considerably when branding workshops, user research or custom animation are included.
The visual appearance is not the only reason bespoke design costs more. The designer must consider how different page types work together, how the website adapts to mobile screens and how visitors are guided towards contacting or buying from the business.
The Role of Content and Copywriting
Content is an important part of website pricing that is sometimes overlooked. A quote may assume that the client will provide all text and images. If the content is incomplete, badly structured or copied from an old website, additional work will be needed before the new pages can be completed.
Professional website copywriting in the UK may cost around £150 to £500 per page, depending on the research, length and commercial importance of the content. A complete small business website may therefore require a copywriting budget of approximately £1,200 to £3,500.
Homepage copy and important landing pages often cost more than simple information pages because they need stronger messaging and conversion work. Interviews, competitor research, keyword research and several rounds of revisions can increase the price further.
Photography, illustration and video also need to be considered. Using supplied images keeps the cost down, while original photography or custom graphics add to the project. Cheap stock images may be suitable in some cases, but real team, location and project photographs usually make a business website more convincing.
How Optional Features Add to the Total
Optional features can increase the price of a website quickly. A standard contact form may be included in the base build, but booking systems, payment facilities, calculators and customer portals require additional setup and testing.
A straightforward booking or calendar integration may add a few hundred pounds. Payment setup can also add several hundred pounds, depending on the platform and whether products, deposits, subscriptions or full checkout functionality are required.
Other common extras include blog sections, case study templates, multilingual content, advanced search, member areas, email marketing connections and CRM integrations. A simple third-party connection may be relatively inexpensive, while a custom integration can add thousands of pounds.
Website migration is another potential cost. Moving a small number of pages may be simple, but transferring hundreds of products, articles, images and metadata can require substantial time. Existing URLs may also need redirects so valuable search rankings are not lost when the new website goes live.
This means a website calculator that includes optional features provides a much more realistic estimate than one based only on the number of pages.
Why the Designer or Agency Matters
The provider you choose has a strong influence on the final price. Freelancers generally have lower overheads than agencies, while larger agencies may include account management, strategy, design, development, copywriting and testing from several specialists.
UK freelance web designer rates commonly range from around £200 to £550 per day, with many experienced freelancers charging approximately £300 to £400 per day. A basic five-page freelance website may therefore cost between £1,000 and £3,000.
Small and regional agencies often quote between £1,500 and £8,000, depending on the scope. Larger agencies may begin around £8,000 and can charge £20,000 or more for complex projects involving workshops, custom development and multiple stakeholders.
A higher price does not automatically guarantee a better website, but the quotation should reflect the amount of planning, expertise and support included. It is important to compare the scope rather than looking only at the final figure.
Why Similar Websites Can Have Different Prices
Two websites with the same number of pages can still have very different prices. One may use a familiar template, supplied content and a standard contact form. Another may require bespoke layouts, new copy, custom graphics, booking integration, advanced tracking and a complete migration from an older platform.
For example, a basic five-page business website might cost around £1,000 to £1,500. A more carefully planned five-page website with bespoke design and professional copy could cost £2,500 to £5,000. The page count is the same, but the work involved is very different.
The condition of the existing website also matters. A redesign can be straightforward when the content and URLs are already organised. It becomes more complex when duplicate pages, broken links, poor hosting or outdated systems need to be corrected before launch.
This is why phrases such as web design cost, website price and website development cost should always be treated as ranges rather than fixed national figures.
Typical UK Web Design Prices
As a rough national guide for 2026, UK web design prices often fall into ranges like these:
A simple brochure website may cost around £1,000 to £1,500 when professionally built, although very basic freelance or template projects may begin closer to £500.
A professional small business website commonly sits between £1,500 and £3,500. This may include several service pages, responsive design, contact forms, basic SEO setup and a more individual appearance.
A larger service or lead-generation website may cost approximately £3,000 to £6,000, particularly when it includes extensive content, location pages, case studies and conversion planning.
An ecommerce website may range from around £2,000 to £8,000, while larger stores and bespoke platforms can exceed £10,000.
A custom agency project can begin around £8,000 and move into five figures when it involves specialist research, custom functionality or several departments.
These figures are national guide prices rather than quotations, but they explain why a web design cost calculator is useful during the early budgeting stage.
Ongoing Website Costs
The one-off design and build cost is not always the full amount that a business needs to budget for. Hosting, maintenance, security, backups and ongoing support may be charged monthly or annually.
Basic managed hosting for a small business website may cost around £15 to £30 per month. A maintenance plan covering software updates, backups and monitoring often falls between £50 and £100 per month. More complete care plans with content changes, testing and developer support may cost around £100 to £200 per month.
Ongoing SEO is normally separate from web design. Small business SEO campaigns commonly begin from around £300 to £500 per month, while competitive or national campaigns can cost considerably more.
Businesses should check which services are included before comparing monthly costs. A low-cost hosting package is not the same as a managed care plan that includes support when something goes wrong.
How a Calculator Helps
A web design cost calculator turns broad national pricing into a more useful personal estimate. Instead of relying on one generic average, it allows the website type, design level, page count, content requirements and optional features to be considered together.
It also makes it easier to compare different approaches. Someone planning a website can see the price difference between a template-led brochure site and a bespoke service website, or between a simple contact form and a booking platform with online payments.
Calculator-related searches such as web design cost calculator, website price calculator, website design cost UK, ecommerce website cost calculator and website development cost estimate all point to the same need: obtaining a practical guide before requesting a formal quotation.
The calculator result should not be treated as a guaranteed market price. It is most useful for identifying a sensible budget range and understanding which choices have the greatest effect on the final total.
Final Thoughts
UK web design costs are shaped by the number of pages, website type, design level, content, functionality and the provider completing the work. A small template-led website will normally sit towards the lower end of the market, while bespoke design, ecommerce functionality, copywriting and integrations will increase the total.
For many professional small business projects, a realistic national starting range is approximately £1,500 to £3,500. More developed or bespoke websites often sit between £3,000 and £6,000, while ecommerce and custom platforms can move beyond £8,000 to £10,000.
Using a web design cost calculator is one of the easiest ways to compare options, understand how the budget is being used and plan a website project with greater confidence before asking designers or agencies for detailed quotations.
Web Design FAQs
Answers to common questions about planning, designing, launching and maintaining a professional business website.
I design brochure websites, service-business websites, WordPress sites, ecommerce shops, booking websites and larger content-led sites. I also redesign existing websites that have become dated, slow or difficult to manage.
The best format depends on what the website needs to achieve. During the initial discussion, I can help define the required pages, functionality and most suitable approach for your budget.
The cost depends on the type of website, number of pages, design level, content requirements and any additional functionality. Current guide prices begin from around £750 for a starter brochure website, £1,150 for a small business website, £1,650 for a service-business website, £2,250 for ecommerce and £3,250 for a custom or booking-led project.
Design choices and optional features are then added to the base price. For example, semi-custom design is approximately £350, bespoke design around £850 and additional pages approximately £95 each.
The calculator on this page provides an initial guide. Once I understand the full brief, I can provide a clear quotation showing the one-off build cost and any optional ongoing support.
Build time depends on the size of the project and how quickly the content, images and feedback are supplied. A focused brochure website can be completed more quickly than a larger site requiring copywriting, product migration or custom integrations.
Before work begins, I will outline the expected stages and what is needed from you. A clear sitemap and prepared content help keep the project moving efficiently.
Yes. WordPress is suitable for many business websites because it is flexible, widely supported and allows content to be updated without rebuilding the site.
I can create reusable layouts for services, locations, case studies and articles, making future expansion easier. The administration area can also be kept straightforward for the people who will manage the website.
Every website is built with basic SEO foundations such as logical URLs, heading structure, editable metadata, internal linking and indexability checks. This helps avoid launching a new site with preventable search problems.
Ongoing SEO is a separate service because rankings also depend on content, competition, authority and continuous improvement. I can provide ongoing support where stronger organic growth is a priority.
Yes. I can tidy existing copy, rewrite key pages or create new website content from a brief. The level of support can range from light editing to full copywriting for the homepage, services, locations and FAQs.
Clear content is essential because it explains the offer and gives visitors reasons to contact you. Copywriting can be included as a separate part of the project quotation.
Yes. Responsive design is included so the layout adapts to phones, tablets, laptops and larger screens. Navigation, text, images, buttons and forms are checked at different screen sizes.
Mobile usability is particularly important for local and service businesses because many customers search and enquire from their phones. The mobile experience is considered throughout the build, not only at the end.
Yes. I can redesign an existing site while retaining useful content, branding and pages where appropriate. The project may involve improving navigation, replacing outdated layouts, strengthening service pages and making the website easier to manage.
Before launch, I also consider redirects, analytics and existing search visibility so valuable URLs are not changed without a plan.
Yes. Ecommerce websites can include products, categories, variations, payments, shipping options and customer emails. The exact setup depends on the catalogue size and how the business handles stock, delivery and fulfilment.
A detailed ecommerce brief is important because product migration, filtering and third-party integrations can significantly affect the scope and cost.
Yes. Websites can include contact forms, quotation forms, appointment booking, calendars, deposits, full payments and other customer actions.
I will recommend functionality that fits the business process rather than adding unnecessary tools. Any third-party subscription or transaction costs will be made clear before the integration is approved.
I can help arrange hosting, security, backups and ongoing maintenance if required. These services are separate from the one-off design and build cost so you can see exactly what is included.
You can also use an existing suitable hosting provider. I will explain any technical requirements before the website is moved or launched.
Usually, yes. A website redesign does not normally require changing your domain name or business email addresses. The new site can be built and tested separately before replacing the existing one.
I will check the hosting and domain arrangements at the start so the launch can be planned without disrupting email or other important services.
Yes. WordPress websites can be set up so you can edit text, replace images, add articles and make routine updates yourself.
Training can be included at handover. I also avoid making simple content changes unnecessarily complicated, although more structural or technical work may still require support.
You can provide your own logo, photography and brand guidelines. Where suitable images are not available, I can help plan stock imagery, image sourcing or the types of original photographs that would strengthen the site.
Real team, project and workplace images usually build more trust than generic stock photography, particularly for local and service businesses.
Yes. Existing pages, articles, products and media can be transferred to a new site. The amount of migration work depends on the volume, quality and format of the current content.
Migration is also a good opportunity to remove outdated pages, combine overlapping content and improve the site structure rather than moving every old item automatically.
Yes. Support can include hosting, backups, security monitoring, software updates, content changes and ongoing SEO.
Some businesses only need help during launch, while others prefer a monthly care plan. The options can be shown separately so you can choose the level of support that suits your business.
I follow practical security and accessibility principles during the build, including secure connections, careful plugin selection, readable layouts, descriptive labels and sensible colour contrast.
Formal compliance requirements vary by organisation and sector. Tell me at the start if the website needs to meet a particular accessibility standard, privacy policy or regulatory requirement.
Yes. Google Analytics, Search Console and conversion tracking can be configured so you can measure visits, enquiries, calls and other important actions.
Tracking requirements should be discussed early, especially when the website will support paid advertising, multiple contact methods or ecommerce sales.
Yes. Local businesses benefit from clear service pages, location information, reviews, contact details and Google Business Profile integration.
The website can be planned around the towns, services and customer searches that matter most, without relying on duplicated location pages or generic content.
To begin, it helps to know the main services or products, target customers, preferred pages, required features and examples of websites you like or dislike. Existing branding, copy and images are also useful.
Do not worry if the brief is incomplete. I can help organise the requirements and identify what is essential for launch and what can be added later.
Start by using the calculator for a rough guide, then send me the result with a short description of the business and what the website needs to achieve.
I will review the requirements, ask any essential questions and prepare a tailored proposal explaining the scope, cost and next steps.