I am an SEO expert delivering professional SEO Wigan services designed to help local businesses grow online visibility, generate qualified enquiries and increase revenue.
About Me
and My Works
Freelance SEO Consultant | Local & Technical SEO Specialist | Lead Generation Strategist | 24+ Years in Search
I help businesses turn search visibility into consistent, high-quality enquiries and measurable revenue.
With more than two decades in digital marketing, I focus on strategic SEO, in-depth technical optimisation, and performance-led campaigns that transform websites into dependable acquisition assets — not just digital shop windows.
Search has changed beyond recognition over the years. I’ve worked through every major evolution, from early algorithm shifts to mobile-first indexing, Core Web Vitals, AI-influenced results, and the rise of entity-driven optimisation. Modern search success requires structure, accuracy, and commercial intent — and that is exactly how I approach every project.
More About Me…
I’m known for cutting through noise in an industry that often feels overcomplicated. Clients appreciate that I focus on what genuinely drives growth, remove unnecessary distractions, and build strategies that generate measurable commercial results.
Everything I do is shaped by three guiding principles:
- Clarity before complexity
- Strategy before action
- Revenue before vanity metrics
Technical knowledge matters, but so does transparency. I bring straight advice, structured thinking, and long-term perspective to every project. Whether I’m working with SMEs, local service providers, or scaling brands, the objective remains consistent — create durable search visibility that translates into real business growth.
Search keeps evolving, and so do I.
Core Expertise
- Content Strategy &
- Topical Authority Building
- Conversion-Led SEO Strategy
- Competitor Analysis &
- Market Intelligence
- Technical SEO & Site Architecture
- Local SEO & Geographic Search Strategy
- PPC Campaign Planning & Management
- On-Page Optimisation & Entity Development
- Digital Growth & Search Consultancy
- Google Business Profile Optimisation
- Advanced Keyword Research & Search Intent Analysis
What I Do Best
- Design scalable SEO frameworks that support long-term growth
- Recover lost rankings and stabilise declining traffic
- Align search strategy directly with revenue targets
- Spot untapped opportunities competitors miss
- Turn static websites into dependable lead generators
- Make complex SEO strategy clear and understandable
If one word defines how I work, it’s clarity.
Strategic Responsibilities
- Technical diagnostics and audits
- SEO strategy planning and roadmap development
- Content structuring and optimisation
- Search intent evaluation
- Internal linking and site architecture refinement
- Authority development and backlink acquisition
- SERP tracking and competitive monitoring
- PPC campaign management
- Conversion rate improvements
- Algorithm change monitoring and response
Technology & Platforms
- SEMrush
- Ahrefs
- Google Analytics 4
- Google Search Console
- Screaming Frog
- Google Ads
- AWR Cloud
- GTmetrix
- Netpeak Checker
- Copyscape
Working knowledge of HTML, CSS, WordPress and other CMS platforms, structured data implementation, crawl optimisation, and site performance enhancement.