AI Usage Policy
Last Updated: 9 March 2026
This AI Usage Policy explains how artificial intelligence (AI) tools may be used in the delivery of services and the creation of content on https://www.wiganseo.co.uk.
The purpose of this policy is to provide transparency regarding the role of AI technologies in our digital marketing processes.
Throughout this document, “we”, “us”, and “our” refer to Wigan SEO.
- Purpose of AI Tools
Artificial intelligence tools may be used to assist with certain aspects of digital marketing, research, and content development.
These tools are used to support efficiency and idea generation but do not replace professional judgement or human oversight.
AI tools may assist with:
- Content ideation and topic research
- Keyword research and search trend analysis
- Draft content generation
- Data analysis and insights
- Marketing automation processes
All outputs generated using AI tools are reviewed and refined before publication or delivery to clients.
- Human Oversight
AI tools are used as supporting technologies rather than decision-making systems.
Human review plays a central role in all work produced by Wigan SEO.
This includes:
- Reviewing AI-generated drafts
- Editing and refining written content
- Verifying accuracy and clarity
- Ensuring content aligns with brand tone and client requirements
No client-facing deliverables are published without human review.
- Content Quality Control
Where AI tools assist with content creation, additional quality control processes are applied.
These may include:
- Manual editing and rewriting
- Fact-checking information sources
- Ensuring clarity and readability
- Removing inaccuracies or misleading statements
- Ensuring originality and uniqueness
The goal is to ensure that all published content maintains a high standard of quality.
- Ethical Use of AI
AI technologies are used responsibly and ethically.
We do not use AI systems to generate misleading, deceptive, or spam-based marketing content.
Our approach focuses on:
- High-quality informational content
- Responsible use of automation
- Compliance with search engine guidelines
- Transparency where appropriate
AI tools are used to assist the creative process, not to mass-produce low-quality content.
- Compliance with Search Engine Guidelines
Content created for clients is developed with search engine guidelines in mind.
Where AI tools are used during the content creation process, they are used in a way that supports:
- Helpful and informative content
- User-focused writing
- Original content creation
- Compliance with search engine quality guidelines
All final content is reviewed by a human editor before publication.
- Client Content and Confidentiality
Any information provided by clients during marketing projects remains confidential.
AI tools will not be used to process confidential client information in ways that would compromise privacy or security.
Sensitive data, business strategies, and proprietary information are handled carefully and responsibly.
- Continuous Review of AI Technologies
AI technologies evolve rapidly.
Wigan SEO regularly reviews the tools and systems used within our workflow to ensure they remain appropriate, secure, and beneficial.
We aim to adopt technologies that improve efficiency while maintaining professional standards.
- Changes to This Policy
We may update this AI Usage Policy from time to time to reflect:
- Changes in AI technologies
- Updates to regulatory guidance
- Improvements in internal processes
Any updates will be published on this page with a revised update date.
- Contact
If you have any questions regarding this AI Usage Policy, please contact us via the website: